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If you cannot attend a NEWWA event you have registered for you must contact NEWWA in writing two business days prior to the start of a program to request a refund or credit minus a $30 administrative fee. If you contact NEWWA within one business day you will be charged 100% of the original course registration fee. This charge is non-refundable and non-transferable. Written refund/credit requests made for special circumstances will be considered if received within 2 weeks from the start date of the program. Credits issued are valid for 6 months from the date of the program.

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Title: The New Wave of Public Relations and Drinking Water Utilities
Description: Public relations and crisis communications is often overlooked at the utility setting. However, by being proactive with both public relations, and incorporating social media, a utility can establish positive and productive relationships with their customers, city/town officials, and the general public as a whole. In addition, proper preparation for any type of crisis will ensure the smoothest transition back to “normal” for a utility after a major, or even minor incident. This course will provide the background necessary to start a utility off on the right foot with establishing a PR program, diving into the world of social media, and planning ahead for a crisis.
Who Should Attend: Water supply superintendents, customer service, office staff, operators, public relations practitioners, and related staff will find this seminar of interest.
Pre-requisites: None
CEUs: 0.3
Learning Objectives/Outcomes: In this interactive workshop, participants will have an opportunity to:Familiarize themselves with the different types of public relations; Work through the different tactics involved in public relations and conduct an exercise on how to construct a news release; Review the proper way to speak to a news reporter/editor; Cover reasons as to why news would be “newsworthy” or “nonsense” to a reporter; Review and discuss the rising popularity of social media networks as well as how the different generations respond to them; Review different social media Web sites, including statistics, overall usage, and what to do before utilizing one; Review the “5 Rules of Social Media;” Review and discuss the definition of, types, and facts about crises; Review the types of questions asked by reporters, especially during a TV interview; Review tips of what to say/not to say during an interview; Provide real-world examples of actual crises that have happened to water utilities; and Review resources available to utilities. Upon completion of the course you will be able to Explain the important role of public relations for a water utility; Explain the use of multiple public relations tools; Describe what is “newsworthy” or “nonsense” to a reporter; Define the five major components of a news release; Explain how to appropriately communicate with a reporter/editor; Identify reasons as to why a utility may want to explore becoming involved with social media; Identify differences in the four generations currently in the workplace; Identify multiple social media Web sites and their specialties; Name the “5 Rules of Social Media;” Identify the four types of crises; Describe what the media wants to know during a crisis; Define the types of questions asked by reporters; Explain how to properly conduct yourself during a TV interview; and Identify the resources available to you for crisis planning.
Learning Outcome/Assessment Method: In addition to the course’s interactive discussions and report-outs to the overall group, a written self-assessment of learning outcomes will be administered following completion of the course. The written assessment will be comprised of straight forward fill-in-the-blank and multiple choice questions covering the core content of each instructional segment (presentation) and general course information for a total of ten questions. Each question will examine your knowledge and understanding with regard to key concepts and information presented in a given segment and the overall course. There will be no trick questions. Following the completion of each assessment, a group review of the assessment will be conducted by the course facilitators and the NEWWA Education Staff proctor. Participants will “self correct” their assessments during this review and indicate their score on the top of their answer sheets. Participants must achieve a score of 7 out of 10 correct for a “passing grade”. Answer sheets will be submitted to/reviewed by NEWWA Education Staff proctor during the course sign-out process. Any participant who does not achieve the required passing score will meet with the NEWWA Education Staff proctor for an oral review/debrief following completion of the course. This will provide learners with an opportunity to re-examine assessment questions and answers, clarify information, and develop insight into their responses. It will also provide an opportunity to access additional learning support if needed.
Technology Requirements: None

Changed at: 7/14/2016 9:13 AM Changed by: Kirsten
Created at: 4/19/2011 12:41 PM Created by: Kirsten King

New England Water Works Association   125 Hopping Brook Road   Holliston, MA   01746   PH: (508) 893-7979   FAX:(508) 893-9898

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